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Right in summer when temperatures raise over 90 degrees this billboard will remind consumers to refresh their car with Prestone

During summer outdoor events pre stone will offer bottled water in a typical "paletero cart" or offer a cool oasis with shade and fans to remind users that Prestone also cools the vehicle during summer

We will place the product in coolers with fake ice to remind consumers that Prestone also cools the vehicle during the summer

We will have brand ambassadors help touch up in a car wash to remind consumers Prestone refreshes the vehicle during summer