jesus acosta
graphic design + advertising
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bellow the line
Elevate Your Summer with Tequila Don Julio. Outdoor included allowing bottle floating in the sky. Activations included a fine dinner hanging from a crane. Illuminated Don Julio balloons create the effect of lifting the platform. Likewise rooftop parties in select markets and all around the roof edges illuminated Don Julio balloons create the effect yo are floating in the sky. Proposed at Dieste in 2012
Chili's live offers great food at special outdoor events with a mobile app to help locate the truck and future events. Chili's Launch offers foodies to try experimental menu items and allows them to rate and comment through a mobile app. Proposed in Dieste in 2012
The promotion sent a couple to attend the Latin Grammys in Las Vegas. POS materials included a green carper leading to the display. Standees of paparazzis with flashing lights. A display with a code to view an augmented reality video via mobile. Proposed at Dieste in 2012
Cerveza Indio targets the young hipster community. The Idea was to make the POS look like it was user generated and later invite users to snap pictures of their Indio beer and submit them for next promotional pieces. Proposed in Dieste in 2011
To celebrate Dia de Muertos we proposed a price card with a lenticular effect that reveals the skeleton of the Indio character. Proposed at Dieste in 2013
An invitation to win a chance to attend a Casa Indio Event where artist showcase their work along with food and live music.
Tecate celebrates Mexican independence day with the traditional "Grito". POS had a tradition yet modern look.
Lupe Reyes is the traditional season from December 12 to January 6. Tecate celebrates this by creating new traditions. POS include a calendar with a tradition to follow each day. A display chalkboard where consumers can share and propose new traditions and a kiosk with brand ambassadors helping to wrap gifts. Proposed at Dieste in 2014.
Proposed layouts for the launch of the new Curevo Cinge. A cinnamon infused tequila that makes it spicy and strong. Proposed at Dieste in 2013.
TXU Energy Free Nights activation
To promote the Free Nights plan and take advantage of TXU Energy sponsorship of the FC Dallas team. During the evening games, minutes before the game starts the announcer would interrupt anounching that the game may be delayed because the referee had to leave. Then the video would play on the big screen. At the end the actual referee would enter the field ready to start the game. Outside the stadium there woudl be kiosks with information about the Free Nights Plan.