top of page
jesus acosta
graphic design + advertising
digital < My City is My Gym (proposed amplification)
My City is My Gym - Map
Build a youtube channel where users can upload videos of themselves working out around the city. The channel tags their location on a map so other users can follow along.
My city is My Gym - Comments
User can comment an post responses
My city is My Gym - Trainer
Gillette will upload a set of trainer videos with tips to kick start the channel
My city is My Gym - Challenges
Opportunity to link videos and locations and create a challenge set and encourage users to complete and record their journey.
bottom of page