Taco Bell Foundation

campaign < taco bell foundation

The TV spots create awareness of the foundation and the "drop-out crisis" and invite people to participate in the donatioon day.

Online Banners

Standard banners were created to invite people to the donation event.

Landing Page

A special URL was given to a landing page that was the central hub of the campaign. It included information about the promotion, the event, the facebook app and the TV spots.

Facebook App

The facebook app created awareness about the "Drop-out Crisis" and invited people to participate in the doatioon day.

Facebook App inside

In-Store Promotion

In-Store material announced a promotion. To participate people had to get a code from a tear card available only during the donatioon day, April 23. Then they would enter the code on a special website to get registered.

Promotion Microsite

Microsite to register for the scholarship